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Kashen Communications & Mirchandani Consulting Launch eMarketing Bootcamp for Small Businesses

Westchester/Putnam County, NY (PRWEB) April 15, 2009 -- Kashen Communications and Mirchandani Consulting announce the launch of a new, jointly developed webinar series, eMarketing Bootcamp for small business. Kicking off on May 12th, the five-part workshop will cover essentials for maximizing the return on a business's website investment, such as creating a goal-oriented site, developing search optimized content, as well as inbound and outbound marketing tactics. Businesses will receive one-on-one coaching, a customized emarketing strategy, and a "Bootcamp Handbook" for post-workshop reinforcement. Businesses may enlist for Bootcamp at: www.bootcampforbiz.com.

"The genesis for eMarketing Bootcamp came from a client who expressed a need for this new integrated marketing approach, but didn't have the funds to outsource to a services firm," said Jann Mirchandani, president, Mirchandani Consulting. "I took the idea to Lisa and we did further research with other small businesses and developed the curriculum based upon their needs."

"By offering a webinar workshop to multiple businesses at once, we keep costs down and the interaction high," said Lisa Kaslyn, president, Kashen Communications. "Our intent is to fill a niche by helping small businesses with a limited budget to better leverage their most important marketing asset -- their website. This also gives Jann and me a new and practical platform from which we can service small businesses that we may not have been able to work with before -- it's good for everyone."

About Kashen Communications:

Led by principal and creative strategist, Lisa Kaslyn, Kashen Communications helps businesses tell their most compelling story to their key stakeholders: customers, consumers, employees, investors and business partners by blending traditional PR and marketing communications expertise with new inbound marketing tactics, such as search engine optimization and social media. To learn more, please visit us at www.KashenComm.com.

About Mirchandani Consulting:

Jann Mirchandani, principal and designer, Mirchandani Consulting, specializes in helping small and mid-sized businesses communicate more effectively with their target audiences through effective and artful visual marketing in the form of websites, brochures and newsletters -- both online and off. To learn more, please visit us at www.JannMirch.com.

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